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Jun
12
E-commerce Web Design Trends of 2015
Posted by Anton on 12 June 2015 08:41 AM

best_shopping_CartIn 2015, mobile friendly and responsive websites are no longer an advantage but they are an absolute necessity of doing online business. This change has also impacted how business to business web sites are designed and how they work. 2015 has observed a few web design trends which have shown a big impact on how e-commerce solutions are built.

Hidden Menus

Mobile Design needs some necessary site elements to stay hidden until they are used or needed. Product navigation or global navigation is important for any website but can be hidden when the small screen shopper is doing something else and not navigating. Hidden menus are now a trend and are highly popular among users.

Large Screen Responsive Design

As mentioned, responsive design is now no longer a competitive advantage for e-commerce solutions but is extremely important for the success of an e-commerce store. Designing for large screens is slighting different. In case of game consoles or smart televisions, for example Xbox One, the television is transformed to an internet enabled design. It has found that a huge percentage of website traffic is now from devices which have a screen resolution of 1920 pixels or wider which indicate large monitors.

Large Images

Site speed is crucial for the success of any website.  In the recent years, designers have stayed away from very large images so that sites load faster and there is little waiting time for users who do not have the patience to wait through the loading process. Things have changed now. Improved responsive web designing techniques has made work simpler with adaptive images being introduced. It is now possible to serve fast loading pages with large images which were previously not possible at all. These large images work wonders for e-commerce sites and help them to sell more. With attractive and tempting images, customers are induced to shop more which brings a sales boom. This large image usage is expected to rise further in the next few years.

Backgrounds and Video Content

E-commerce and marketing experts have always stressed on the many benefits of using videos in e-commerce solutions which helped to sell products. In fact, content marketing videos have always helped to bring in newer customers. A trend observed in 2015 is the increase in use of attractive videos on blogs, product detail pages and also in YouTube. Background images are also gaining high popularity in home pages.

More Scrolling and Less Clicking

With the increase in use of tablets and smart phones users prefer more of scrolling and less of clicking. Scrolling is favored because it is highly convenient, especially observed in case of e-commerce solutions. Scrolling takes lesser time for the page loading process also. Not just this, scrolling is more about dynamic interactions from users since shoppers get all information they need without having to click to several pages which are of no importance to the users.

Ghost Buttons

Ghost Buttons are trending in 2015 and are a new favorite. They are classy, attractive and highly popular. They are designed with a motive to attract the attention of users in a new way.

With changes in technology and introduction of better enhanced techniques more changes are expected in e-commerce solutions and designs for users in the coming months.

To your success!

Anton Pachkine
FinestShops offers premium managed e-commerce package for companies without a large IT department.


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Jun
10
Tips on Running a Successful E-Commerce Business
Posted by Anton on 10 June 2015 03:37 PM

e-commerceDo you have a product or service to sell, but are having trouble getting it into the market? If so, then perhaps it’s time you sell your products online. According to statistics, the ecommerce sector is one of the fastest growing sectors in global economy with an average of 20% increase per year. Further statistics revealed that last year the global market worth of e-commerce had exceeded $1.5 Trillion. Therefore, there is no doubt in the fact that selling online is significantly easier as compared to a brick-and-mortar store. That’s why in today’s article, we will share a few tips on how to run a successful e-commerce business:

Utilize Direct Marketing

When it comes to running a successful e-commerce business, you can’t just sit back and expect people to find you. Therefore, rather than simply taking orders, focus on going after repeat business and using your website to sell. Try creating promotions and offers for every season and occasion and provide exceptional customer service in order to develop strong relationships with customers.

Publish Quality Content

The latest algorithm updates introduced by Google has prohibited the use of plagiarized content. Therefore, to get your website into the top ranking results of Google and gain web traffic, try creating and posting quality content to your e-commerce website. Utilize the power of old-fashioned press releases, repurpose old promos, and leverage existing content to develop and protect your brand.

Learn from Competitors

In e-commerce your competitors should be treated as your friends and not enemies. Therefore, rather than constantly challenging one another, be the better business and analyze their consumers to see what they do to appeal to their customers and the mistakes they have made which led them to not come back. This way, you will better understand ways to compete with them and learn from their mistakes.

Stay Updated on Latest Trends

Running an e-commerce website isn’t an easy task. Therefore, you are required to constantly keep up with the latest trends and developments in the retail industry in order to boost your rankings in Google. So, keep an eye on your competition, research online regarding latest trends, and subscribe to online discussion groups or industry journals.

Harness the Power of Social Media

According to a study conducted by Shopify, it was revealed that e-commerce orders placed from social media sites had an outstanding increase of 202% in 2014. Therefore, don’t just sit around blank, leverage the power of social media to boost your sales and attract more customers. Sites like Pinterest, Instagram, Twitter, and Facebook are best for marketing purposes.

Study and Analyze Your Business’ Progress

Last, but not the least, when running an e-commerce website it is imperative that you keep a strict eye on your progress. Otherwise, how would you know if your strategies work or not? Therefore, make a profile on Google Analytics and take advantage of the tools to analyze conversion rates, click-through rates, and web traffic. Determine your ROI, monitor your participation in marketing programs, and also review your SEO performance.

However, if the above tips don’t pan out too well, you can always contact Finestshops, a professional ecommerce management company that provides the best e-commerce solutions designed for companies without a large IT department.

To your success!

Anton Pachkine
FinestShops offers premium managed e-commerce package for companies without a large IT department.


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Jun
9
All About Managed Hosting Services
Posted by admin on 09 June 2015 01:29 PM

cloud hostingA managed hosting service is a special type of internet hosting by which a client leases a server which is not shared with anyone else. Managed hosting services are certainly more flexible than shared hosting services which offer complete control on the servers which includes control over hardware and even the operating system. Today, this kind of web hosting package is the most popular and being used by several e-commerce solutions all over the world.

Complex Managed Hosting

This is a specific level of managed or dedicated hosting which applies for virtual servers, hybrid servers and also dedicated servers. There are several similarities between a complex managed hosting and standard managed hosting but the primary difference lies in engineering and administrative support for which the customer pays. This is mainly due to high complexity and increased size of all infrastructure development.

The provider takes all responsibility of management which includes IT support services, memory, storage and also security support. This kind of service is generally proactive. Server administration is the responsibility of web hosting company which is treated as an add-on service mainly. In several cases, a particular dedicated server offers high returns on investment and lesser overhead chargers. These dedicated servers are generally housed in different data centers which are similar to many collocation facilities which offer redundant power sources and also HVAC systems.

The Main Users- Who Uses Managed Web Hosting

Managed web hosting is generally used by businesses like e-commerce solutions and individuals for the main purpose of reducing their IT work which needs to be performed.

  • Limited Time – There might be plenty of available resources but they might be dedicated to other tasks. Thus, there might not be enough time to administer the server as required. Managed services are highly beneficial when there is knowledge but to time to devote. Thus managed services help in such situations.
  • Limited Knowledge – There are several websites which are highly popular. They need a strong web hosting package. But the business owner or even the staff might choose to concentrate on business matters rather than hosting solutions. Moreover, there is lack of knowledge too, to take care of server space. The only option is to rely on web hosting packages and solutions to ensure that everything is in order.

There are many managed services providers like Finestshops which offer impeccable e-commerce solutions to their clients depending on the package they choose. For those who are considering selecting managed services should first understand what they will get with the money paid. Managed services providers have different services which they consider managed. There are many services which are included in web hosting package while for others additional payment has to be made.

Benefits Of Managed Services

  • Software installation services
  • Control panel setup services
  • Backup services
  • On call maintenance services
  • Server monitoring
  • Security services
  • Trouble shooting

There are several benefits of utilizing the services of companies like Finestshops which offers a number of solutions for users, especially in reference to managed hosting services.

  • The IT staff of the company can utilize their precious time in other functions. Such staff is often very expensive and companies prefer to make the most of their skill and talent somewhere else, like in handling critical server issues.
  • Web hosts offer greater security and better performance by using the best technology available.
  • Website is available for users round the clock with absolutely ‘no down-time’ at all.

However, all this is not cheap and everything is available for a price, but it is worth the money. Your business prospers and grows like never before!

To your success!

Anton Pachkine
FinestShops offers premium managed e-commerce package for companies without a large IT department.


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Jun
3
Top 5 Web Hosting Trends for 2015
Posted by admin on 03 June 2015 01:48 PM

cloud hostingWeb hosting is at the core of putting websites in the world of the internet and world-wide-web. It is the fastest growing, most competitive, and exciting marketplace in the history of buying and selling. Its inception has created huge business potential online and has also allowed you to host your own website and earn thousands of dollars with just a few simple strategies.

But in order to enhance safety, security, reliability, and connectivity, new trends are introduced in web hosting every year. 2014 earned the reputation as ‘The Year of the Hack’ with a number of large organizations, including the US Postal Service, JP Morgan Chase, and Home Depot reporting simultaneous cyber attacks. This leaves most people asking one question: what are the latest web hosting trends for 2015 to ensure the same doesn’t happen again? Well, take a look below and find out:

New Generic Top-Level Domains (gTLDs)

For those of you who don’t know what gTLDs are, let us enlighten you a bit. In simple words, a generic top-level domain is a category of top-level domains. It is maintained by IANA for use in the Domain Name System (DNS) of the world-wide-web. So, why are new gTLDs being introduced? Well, the answer is quite simple: to eliminate 22 domain extensions and “Web 2.0” names and introduce new domain name configurations for security and enhance the way how people search and browse online.

Privacy and Regulation Changes

Due to the huge increase of businesses turning to the internet to sell their products and services, new privacy regulations state it is now imperative for organizations to manage collection, storage and use of electronic protected health information (ePHI). New rights state severe fines will be placed on organizations that fail to encrypt ePHi.

Green Web Hosting

Green or Eco-Friendly website hosting is a contemporary addition. It ensures hosting solutions and providers do not have negative impacts on the environment. To promote eco-friendly websites numerous webmasters will be forced to move their websites to a green web hosting provider, not only to reduce their carbon footprint, but also to prove that the company cares for the environment.

New Cyber Security Tools and Software

Last year’s lack of security in web hosting resulted in an increase in criminals, activists, and terrorists who maliciously impact company operations and steal important information. Therefore, it is expected that this year we will see numerous security algorithms, tools and software, to prevent organizations from being caught by surprise. Additionally, organizations may also be advised to create and regularly test disaster recovery plans, to ensure all company data is safe and secure and accessible at all times.

All-in-One Website Hosting and Publishing Services

This year, we will also notice a lot of businesses using the services of Wix, Squarespace, and Weebly. This is mainly because websites like these offer all-in-one subscription packages which include both a hosting plan and website publishing software. Therefore, this will reduce the overall charges of starting a new website and domain registration services. Additionally, it will also help Google better rank numerous websites with its site ranking services.

If you have a website or plan or creation one, make sure to always study the latest news about web hosting and security trends, to ensure you comply with all rules and regulations. However, if you still face trouble, consider contacting Finestshops, which provides the best magento ecommerce hosting for startup businesses.

To your success!

Anton Pachkine
FinestShops offers premium managed e-commerce package for companies without a large IT department.


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Jun
2
Select The Best Webhosting For Your Business – Helping Tips
Posted by Anton on 02 June 2015 01:36 PM

hostedSelecting the best ecommerce web hosting plan for your business can be a really tough task and especially if you are novice. There are scores of websites offering a gamut of e-commerce solutions, but each one might not just be perfect for your business. You need to select a plan which offers the best services, offers what you are looking forward to and is within your budget. Before you select your ecommerce hosting package or plan for your business, consider the following tips. Hope you find them useful and they help in your purchase decision.

Trial Period

Is the ecommerce web hosting plan offering you a free trial period to start off? Trial periods are extremely necessary and help to understand if you will actually benefit from the services offered. If the ecommerce hosting package does not offer any trial period, you can ask for it so that you can check if all the promised features are offered by the provider. If there is no trial period, make sure you get no questions asked 30 or 60 days money back guarantee to protect yourself from unnecessary expenses.

Technical Support

One of the most important services which are promised by all e-commerce solutions providers! It’s during troubled times you get to know how effective and customer friendly your provider is. Ensure that your provider is assuring you technical support round the clock and everyday, because you never know when you will need their support the most. Your business might suffer huge losses, if your website or store is down and you are not able to get in touch with the technical support team. Finestshops offers unmatched customer service and technical support guidance to its clients. Just check clients testimonials here: http://www.finestshops.com/ecommerce-clients.html

Keep Checking The Server Uptime Continuously

Several ecommerce hosting providers promise about their servers running round the clock and everyday in a week. Never believe this before you check it out yourself.  Keep checking during your trial period about server down times. You can also host a dummy site and keep monitoring it. You can also use some special software tools for the purpose which will ping your site continuously and will notify you, if they do not get any reply from the server hosting. You will be able to keep a good track.

Do Not Fall For Coupons

Is the service provider offering discounts? Do not feel too happy and motivated if there are plenty of discounts and offers. They might be just marketing stunts.  Remember that quality is never available cheap. So, it’s better to be careful rather than feel cheated later on.

Do Not Get Trapped Into A Long Term Contract

Way too often a mediocre companies require 12 or 24 months contract because they know once you are settled in, you may realize the service you are getting is not worth the cost of overpriced package you got lured into. With a long term contract it can be costly and time consuming to cancel and move out. Companies who offer month-to-month plans have to fight for your business every day because they know you can pack and go at any time you feel like you are not getting the service you were promised.

To your success!

Anton Pachkine
FinestShops offers premium managed e-commerce package for companies without a large IT department.


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May
26

As of right now: 4:50PM EST Authorize.net payment gateway is down for 30 min and if your store is using them for processing credit cards, your customers will not be able to checkout.

Authorize.net twitted: We are aware of an issue that is currently affecting transaction processing and account logins. Please see for info.
Well, this is a very rare occurrence (Authorize.net was down probably only twice in 10 years with use ) but still very annoying and causing problems with a lot of online stores.

Here are some simple ways to minimize the number of lost orders :

– disable Authorize.net processing in Payment methods menu (just temporary uncheck “Credit cards / Authorize.net” option in the list)

– enable Phone orders to collect customer’s information

– enable Paypal Standard or better have Paypal Advanced payment method as alternative to your main payment gateway. Paypal Standard will offer an option to pay by credit card of customer does not have Paypal account and Paypal Advanced will show credit card fields right in the popup making it very easy to pay with credit card (not – you need to have Advanced enabled for your account on Paypal side to use it).

After Authorize.net is back online, just put check back into this option in Payment methods.

Please contact FinestShops support if you need help with this or have any other questions.

To your success!

Anton Pachkine
FinestShops offers premium managed e-commerce package for companies without a large IT department.


Read more »