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Apr
24

grammarlyI used to send all blog posts for proofreading, but that was too much hassle and took too long, so I stopped. This made posting articles easier but too many errors slipped in and posts looked unprofessional. Recently, someone recommended a service from Grammarly (www.grammarly.com). I signed for a free trial and was blown away by the quality of real-time check it provided. Even with a free account you get the next level of corrections compared to standard browser or MS Office spell check. I loved it so much I upgraded to a premium version the next day.

Grammarly plugin installs in Windows, MS Word and Chrome browser and will check spelling, punctuation and grammar (if you do not know the difference, you definitely need that service). If you do any writing at all like blog posts, articles, customer service, product descriptions and etc. consider using this service. If you use this link: www.grammarly.com, you will get a free week of Premium version.

To your success!

Anton Pachkine [ Click here to book a call ]
Managed e-Commerce for businesses without a large IT department
www.finestshops.com | 1(800)675-0162 ext 704
P.S. Talk to us if you are considering upgrade of your online store

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Apr
12
Paypal Payments in Online Store – Why to offer Paypal and Ways To Use It
Posted by Daniel Pachkine on 12 April 2016 09:56 AM

There are many different payment alternatives to credit cards and many people prefer not to use credit card online or use it as little as possible. You hear about “Google Wallet”, “Pay with Amazon”, “Apple Pay”, “Bitcoin” and others and wonder if you need to offer those methods in your store. After all, it would be foolish not to allow customers to pay for the order the way they want but how to start?

The one used most by far is Paypal. According to an online statistics gathering service statista.com, in 2014, 79% of digital wallet users preferred Paypal and with almost 180 million active users, Paypal will help get and keep more customers.digital_wallet_service_usage

 

Another way to compare interested in “Paypal”, “Google Wallet”, “Pay with Amazon”, “Apple Pay” and “Bitcoin” is by using Google Trends. It’s not exactly usage volume but still gives some perspective:

Paypal vs Google Wallet, Pay with Amazon, Apple Pay and Bitcoin

Why use Paypal?

Paypal is a popular, fast and safe way to pay. Customers can easily check out in a few easy steps and save time by using their Paypal account to pay with their balance, credit card or Visa Debit card.

Paypal has an “Express checkout” feature that makes it extremely fast and easy for people with accounts to checkout. All they need to do is just login and press “Pay”, this makes those who use Paypal frequently choose your site, and stay as customers. According to Ipsos Study you can boost sales up to 18% by adding Paypal Express Checkout.

For those who do not have accounts, Paypal offers an optional, simple and easy to use system for paying with credit card or Visa Debit without sign up for a Paypal account.

Types of Payments offered by Paypal

Standard

  • No Monthly charge
  • 2.9% + $0.30 or less Transaction fee
  • Accepts credit cards and paypal
  • Mobile payments
  • Online invoicing
  • Included by default in Magento and X-Cart
  • Read more

Advanced

  • 10$ monthly
  • 2.9% + $0.30 or less Transaction fee
  • Everything above
  • Pre built checkout templates
  • Seamless checkout for customers
  • Mass payments
  • Option to offer financing to your customers using PayPal Credit
  • Included by default in Magento and X-Cart
  • Read more

Pro

  • 35$ monthly
  • 2.9% + $0.30 or less Transaction fee
  • Everything above
  • Control of entire payment experience
  • Cart integration and API
  • Take credit cards by phone, fax or mail order
  • Requires extra module to keep PCI compience
  • Read more

PayPal DPM for X-cart Module

Paypal direct post method for x-cart is a payment addon that works with your Paypal account to make payments that are PCI Compliant and and compliant with the new PA/DSS standard. This module does this with minimal setup hassle, and it does not change anything in checkout, maintaining a seamless checkout for customers.

Features:

  • Customers never leave your site!
  • Open source! This means if your cart is customized, you can edit this module to work with your customized cart!
  • Allows the store owner to complete PCI compliance with a Self Assessment Questionnaire (SAQ) A, instead of the more complex SAQ D*.
  • Offer “Save Credit Card” for faster checkouts to your customers using tokenization

If you do not accept Paypal payments in your store, you are losing orders and customers who went to your competitors instead.

Talk to us today about adding Paypal payment option to your store to get more sales and loyal customers.

Daniel Pachkine
www.finestshops.com | 1(800)675-0162
Managed e-Commerce for businesses without a large IT department


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Apr
5
Basics and Tips on B2B e-Commerce
Posted by Daniel Pachkine on 05 April 2016 09:34 AM

B2B E-Commerce Information and TipsThis article will explain B2B e-Commerce and show you how to improve your B2B oriented online store.

What is B2B e-Commerce?

B2B e-Commerce is short for business to business electronic commerce, it is the selling of products and services through the internet to other businesses to improve efficiency between companies by eliminating the amount of work that people need to do to complete business.

In some ways B2B web stores are similar to B2C, they have products, navigation, search and order placement. However, in other areas B2B requires much more in depth features such as a complex ordering system, large collections of attributes, or elaborate back-end system. Arguably the most important distinction between the two areas is that in B2B, people visit your website because it is their job, and not because they are shopping for something for themselves. This means that they will probably invest less effort to find exactly what they need, and if the interface is not optimal they will simply move onto your competitors. Although this may seem like a bad thing, if you make their job easier on your site, they will be coming back.

How to improve B2B e-Commerce store?

    • B2B customers want to be efficient. They won’t waste effort on looking through websites with sub-par searching features or a confusing layout. Thus, the easier you make their job, the more likely that they will return to you, and not your competitors. Usability of your store design is very important here and you may want to stay with proven layout and navigation instead of letting your design team to go wild with crazy concepts. Your store can follow corporate color scheme and guidelines but navigation, search, mini shopping cart and other sections have to be in “usual” places and function as expected. Your visitors here to work, not to play around.



    • Make finding products as easy as possible. Over 75% of customers say the most important aspect of a website is that “the website makes it easy for me to find what I want”. This means they need features such as advanced search, navigation, filtering and other tools that will speed up and simplify the process of finding their required products. If you are running X-cart based store, consider setting up CloudSearch module and Refined Filters module. For Magento, use a Sphinx based search extension or one of cloud search services and built-in filtering functionality. It’s take time to setup initially but your customers will thank you for it with more orders.



    • Provide Business specific features. Because businesses frequently reorder the same items, and make large orders, they may require order history, inventory availability, and freight options. They also need access to online quotes for large volumes, in place of calling a sales representative to get quotes.
      We have several B2B oriented modules for X-Cart and Magento like “Email shopping cart”, “Print PDF quote”, “Submit a quote”, “Re-order” button and many more. Offer “Phone”, “Check” and “PO” payment options to give your customers a chance to place an order without paying for it right away so you can arrange payment later (you will get all contact information in the order details). If you do not offer such payment options, you maybe missing large orders.



    • Social features. The new B2B buyer is educated, social and doesn’t require face to face contact.  Studies show that over 75% of B2B buyers are influenced by other people’s experiences, making social aspects such as ratings and reviews important in helping buyers. These features add value to your website by providing the customer with insight about the products. For X-cart, consider “Advanced Customer Reviews module” or integration with review service like Yotpo.com. For Magento, “Review Booster” is a popular review extension as well as integration with services like Yotpo. Make sure to setup an automatic review request in follow up emails in several days after each order placed – this is the best way to keep constant inflow of quality reviews.



    • Deliver rich content. Content lets the buyer know exactly what they are getting; products should have as much info as possible to make it easier for the buyer to see what they need. This content should also be normalized as much as possible to allow for comparisons. For example products can have fields such as: SKU numbers, manufacturer name, geographic origin, specifications, dependencies, unit of measure, price, and so forth. It should also include short and long descriptions, user manuals, installation manuals, material safety data sheets and hazardous material information. Multiple images of a product are mandatory; videos, 360º views and even 3D renders are becoming more common. Check the information tabs on product page of one of our clients : www.solidapollo.comMore information you give to your visitors – more likely you convert them into loyal buyers.



Your e-commerce store will not be perfect from the first day you go live (if you expect as much, you will never open); instead it is a constantly evolving virtual presence which is feeding by feedback from your customers, your staff and industry innovations. Like with anything in life, your online store is dying or evolving – there is no middle static stage – choose which stage you want your store to be and talk to us.

Daniel Pachkine
www.finestshops.com | 1(800)675-0162
Managed e-Commerce for businesses without a large IT department

P.S. Talk to us if you are considering upgrade of your online store



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Mar
25

660-product-viewRecent article in Ecwid Blog activated some thoughts on what is next in visual product presentation. I think a couple of technologies are coming fast to main stream e-commerce and now is affordable for most businesses:

360º VIEW and MOVING IMAGE

Rotating product presentations were around for some time but, with companies like imajize.com this becomes an affordable feature to be added into any online store. This company provides software and hardware to create photo sequence to present products in an online store. However, their viewer is compatible only with Ecwid for now (at least from what I could find), hardware can be used to create 360º views for any other system.





 

Another very cool way to show products, especially for fashion related merchandise, is a “moving image” : Click here for an example in Amazon Fashion – While Amazon is using Flash which does not work on mobile devices and in Chrome (by default), a better way will be using something like this module : Magic 360 from magictoolbox.com. It’s compatible with most e-commerce systems including Magento and X-Cart.

How to start:

  1. Setup studio with a photography turntable.
  2. Create image sequence – The linked article will give you step-by-step instructions on setting up your studio and tips on shooting your first 360º view. Exactly same technique can be used for creating moving image : “How to make 360º product views“.
  3. Setup 360 view extension in your e-commerce store (just send request to our support).

While setting up a studio may require some small investment and creating those advanced views is a time consuming process, you are looking at huge ROI because, as they say, “this is the closest thing to real life” – your customers will reward you with orders and loyalty and they will come back to your store over and over again because you offer something your competitors do not – a better user experience.

What’s next? 3D views with VR headsets? Virtual reality presentation with touch sensitivity? Virtual fitness room where you can see yourself using/wearing the product? The future will tell.

To your success!

Anton Pachkine [ Click here to book a call ]
Managed e-Commerce for businesses without a large IT department
www.finestshops.com | 1(800)675-0162 ext 704
P.S. Talk to us if you are considering upgrade of your online store


Read more »



Mar
10

adding_user_photos_to_reviewsYotpo (cloud-based Reviews management service) recently added new exciting feature which may give a nice boost to your e-commerce store conversion rate. Now you can automatically collect photos from your customers with their reviews and showcase those photos on your site, social pages and ads. And considering that 74% of shoppers prefer reviews with pictures or video (probably because other 26% never shopped online), it will be a smart move to use that feature.

This option is mobile-optimized so your customers can simply submit review and photos from a smart phone with just 3 taps and you have full control over which photos get published or not.

More details and demo here: https://www.yotpo.com/user-generated-photos/

If you are not collecting review yet – start as soon as possible. Having authentic reviews will increase your conversion rate by as much as 50%. Check review best practice guide here: Mail After Purchase Review Request Guide

and call us about implementing automated reviews system in your Magento or X-cart based store – sooner you set it up – sooner you will see the benefits without any significant investment.

To your success!

Anton Pachkine [ Click here to book a call ]
Managed e-Commerce for businesses without a large IT department
www.finestshops.com | 1(800)675-0162 ext 704
P.S. Talk to us if you are considering upgrade of your online store


Read more »



Mar
7
Reasons Businesses Fail When Using Google AdWords
Posted by admin on 07 March 2016 03:48 PM

Here is an excellent article for anybody starting or using AdWords (or any other pay-per-click campaign). Following 4 suggestions in this article will increase return on your advertising dollar and will change AdWords from useless exercise you think you have to do, to a profitable advertising campaign.

Here are 4 main mistakes to avoid:

1. No landing page or an awful landing page.
2. Horrible ads with low clickthrough rates.
3. No conversion or call tracking.
4. Poor campaign structure.

You can find full article here: http://www.entrepreneur.com/article/269621

To your success!

Anton Pachkine [ Click here to book a call ]
Managed e-Commerce for businesses without a large IT department
www.finestshops.com | 1(800)675-0162 ext 704
P.S. Talk to us if you are considering upgrade of your online store


Read more »